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Scotch & Soda

Project

The Story of Things

Creative Direction

Story

The Story of Things is a commercial series for fashion brand Scotch & Soda. As their first international theatre campaign, Iman Whitfield and Caroline Koning created an extra-long commercial that almost feels like you are watching a short film. Because Scotch & Soda is all about treasure hunting, collecting, traveling, and storytelling. They decided to tell a story about the journey behind one of those 'personal treasures': How did this object end up in your hands? Who were the people that owned it before you did? What does it mean to you? Why do you love it so much?