"/…/ he prefers and almost exclusively uses daylight. As he states: “Our eyes are the best camera.” He avoids the studio and is inspired by simple un-staged daily life spaces where no props are needed, but at the same time likes to create cinematic effects and bring out exciting live characters. He wants his models to relax, to be themselves, act naturally and feel comfortable and equal, while hardly ever retouching their depictions. He loves fashion and the aesthetics of fashion, yet sees it as always connected to people, to human beings, human life. In coherence with the natural behaviour and expressivity of his models he wants the spectator to experience closeness, to feel included and present in the picture.” From the essay “Fashion is Human – Experiencing Fashion Photography” by Andrea Kollnitz who is an associate professor in art history and senior lecturer in Fashion studies at Stockholm University.