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Diesel

Client

Project

Ha(u)te Couture

Story

As a response to victims of negativity and criticism on social media, DIESEL - Ha(u)te Couture is a campaign that stands for owning, wearing, and embracing whatever people say about you. Whatever you do online, there is always somebody ready to criticize. And when hit by unjustified (online) hate, most of us take a step back. But hiding and feeling bad about it is not going to help anyone. - The more hate you wear, the less you care.